The word "for pleasure seekers" is also affect in consumer mindset and perception. With the price that being used and fixed by Magnum Ice Cream, it create and emerge consumer perception that Magnum has a special taste different than others, and it has high quality of product.
Then, one of the advertising tools is billboard.
The long-popular Magnum ice cream has undergone a metamorphosis to become an entire range of flavors from the original plain vanilla and chocolate treat-on-a-stick.
It just used a woman who jump and run into the truck while She looked a Magnum truck in the traffic jam, and then other persons followed her way with any special and unique way, JUMP. Because we are still new, so we want consumers know our brand is exist in the market and we have strength and differentiation with any brand.
Marketer want to deliver the value that when you stuck in a hectic time, you can find out Magnum to make your feeling better and to kill you bored. It is also become one of the consumer buying process the step of need recognition and purchase decision.
And in the purchase decision, it is determined whether they will buy Magnum or not by several consideration include the solution offering by Magnum if they buy Magnum Ice Cream. Magnum has a simple and quick commercial break to attract their customer and deliver its value added.
Here, Magnum Ice Cream give the experience to each consumer who cumsume ice cream in different hectic condition of each person. Unilever is the keeper of the Magnum legacy in Canada and uses its vast infrastructure to bring this super premium ice cream experience to pleasure seekers across North America for the first time.
They think that Magnum is a right choice for special persons or seekers who look for a pleasure. As it written on Marketing Strategy book, one of the promotional strategy that we have to use in the Introduction step of Product Life Cycle is advertising.
They say that their product is premium, they are the one who create the "premium" perception to the consumer in order to create brand awareness. In need recognition step, it means that marketers create the stimuli to foster need recognition by the customer emotional.
We also can see it from that packaging of Magnum that quite good and looks elegant, and also brown color of the packaging that known as an elegant color. So, when consumer see the ads or commercial break or want to buy the product, they will proud and think that they buy a high quality brand.
It also can applied from the word "pleasure seekers". It still used by startup business to create brand awareness to consumers.
But, they also have use another type of promotional strategy taht exist and have been used in nowadays. If we are startup business that still new, we must to make any marketing strategy to build our business.Dec 10, · Launched inMagnum was the first hand held ice cream developed as a premium adult offering, and the attention to detail doesn’t stop with the ingredients.
The distinctive “M” monogram embossed on the luxurious Belgian chocolate coated ice cream bar confirms you’re enjoying a quality indulgence. Exquisite Magnum chocolate perfectly balances the luscious pop of smooth raspberry ice cream.
Made with 65% cacao dark chocolate, it’s luxury in every bite. Sep 15, · We found some Magnum ice cream on sale today so we picked up a couple boxes, but Im having trouble finding info on whether or not they are really gluten-free here in the U.S.
The ingredients of the ice cream itself look fine, but the chocolate coating lists carageenan with wheat in parentheses af. Magnum Milk Chocolate Vanilla is now available in an indulgent tub. Luxurious Magnum Vanilla ice cream and cracking chocolate encased in cracking chocolate shell.
Magnum in a tub is your new treat. Exquisite Magnum chocolate perfectly complements the rich chocolatey sauce & velvety chocolate ice cream. Made with Belgian chocolate, it’s luxury in every bite.
Ice Cream [Milk, Cream, Sugar, Corn Syrup, Whey, Contains 1 Percent Or Less Of Each Of The Following: Mono And Diglycerides, Locust Bean Gum, Guar Gum, Vanilla Bean Specks, Natural Flavor, Carrageenan, Caramel And Annatto Extract (For Color)], White Chocolate Coating [Sugar, Cocoa Butter, Milk, Milk Fat, Soy Lecithin And Pgpr .Download