Financial Objectives Profitability by the end of year one. This approach is somewhat backwards relative to the norm for the support service industry.
They then apply the support staff proficiencies to the industry of their different customers. Sarah will gather all of this intellectual capital and process it into a training program so it becomes organizational knowledge.
Bean will be benchmarked for their customer service, and managers will be held responsible for the achievement of these ambitious goals.
Each focus group had five to seven participants and was video taped in order to record the entire event. The advantage of this set up is that they can offer a wider range of service offerings than an agent who only sells one brand of insurance.
Companies such as Siemens and L. Her rationale is that she can pick up the few things she does not know about support much quicker than having to learn about the underlying industry that is served.
Strategies The single objective is to position Ideal as the most efficient support service available, commanding a majority of market share within six years. Overall, the focus groups were incredibly useful.
These are agents for only one type of insurance, such as State Farm. Generate brand equity, quantified by an increase in unsolicited service requests. Generally, the background of the company owner is from the support staff industry.
While the selection here is limited, the advantage of the exclusive agent is that they usually have a very strong relationship with that company which is good if there is ever any claim issues. A multi-tiered marketing campaign will be used to generate visibility and equity.
The message that Ideal seeks to communicate is that it has unprecedented industry knowledge. The pricing scheme will be competitive relative to other support service providers.
Ideal will employ several methods to communicate this. The groups provided Ideal with a wealth of information from prospective customers. The agent will sell all the different types of coverage that State Farm offers, but only State Farm insurance.
The third method will be participation within the regional tradeshow that attracts most of the local agents and brokers. Sarah believes that the intricacies of the insurance industry are far more complex then that of the support agency. Marketing Research The main source of marketing research was generated from a series of focus groups that Sarah engineered and facilitated.
They can offer insurance from multiple companies. While having this specific knowledge will preclude a lot of the market, it makes a small part of the market quite attractive. The first method will be an advertising campaign.
The last method of communication is a direct mail campaign, targeting local insurance agents and brokers. The focus groups had a structured format where all participants were asked specific questions, as well as an unstructured section where there was a free-flow discussion.
Having spent time in the industry, Sarah developed many strong relationships with agents. The campaign will utilize different sources, both the Yellow Pages as well as an industry journal. Target Markets The insurance market that is in need of support services can be broken down into two segments Exclusive Agents: These agents do not have an exclusive contract with any one insurance company.State farm business proposal could be a lucrative opportunity for any agency.
But one has to judge the pros and cons. Fri Jan 09, am Post subject: State Farm Business Proposal - The Pros and Cons: Hi, I'm just not sure that I would advise anyone just starting out in the insurance business to begin with a captive company. Fill State Farm Business Plan Template, download blank or editable online.
Sign, fax and printable from PC, iPad, tablet or mobile with 4/4(30). State Farm Abingdon, Virginia Business Plan! 2 Twenty-one percent of the population has a Bachelor’s Degree or higher and a median income of $39, (versus $61, for the state) with the top 10% making $k or more.
The marketing strategy page of the killarney10mile.com business insurance sample marketing plan Business Insurance Marketing Plan. Ideal Business Support Services. Exclusive Agents: These are agents for only one type of insurance, such as State Farm.
The agent will sell all the different types of coverage that State Farm offers, but only State. Do you really want to delete this prezi? Neither you, nor the coeditors you shared it with will be able to recover it again.
Delete Cancel. State Farm can help you build a benefits plan that lets you recruit, retain, and reward employees who are critical to the continued success of your business. Review and Adjust Coverage Your agent can help you adjust coverage options to match the needs of your mature business.Download